Saturday, August 19, 2017

A635.2.3.RB_LeeDarrell - How Companies Can Make Better Decisions

I recently saw a troop of Boy Scouts at little street fair on the Upper West Side. I started chatting with them a little about their experiences and explained that I was once a Boy Scout myself. They were telling me some about their troop and the Boy Scouts in general. I was just like, “Wow, they have sure changed since I was there”. Even an organization that you would think would be fairly traditional and static such as the Boy Scouts has really been in motion over the years. I think that you would hard pressed to find any organization that is truly static today. As our environment changes – economics, politics, technology, desires, etc. – organizations must evolve. “This evolution is not a ‘nice to do’ – it is key to survival. In other words, those which do not evolve this way will most likely die, sooner or later” (Obolensky, 2014, p. 22). This particular quote refers specifically to the ways in which organizations are led but brilliantly highlights the fact that those that are static will cease to exist (as far as the organizations are concerned at least).

Change in an organization is inevitable and impossible to prevent (without failing). There really are two primary ways to go about these changes. First, they can happen naturally and the organization can shift into a “fire-fighting” mode and try to mitigate the fallout from those changes (Brown, 2011). The other way – the right way – is to consciously decide how to change the organization. Of course, we are now studying organizational development (OD) which is a formal program that brings about change in a planned and systematic manner. Organizational leadership consciously decides what to change and how. We should therefore focus on effective decision-making processes.  

In an interview with Harvard Business Review, Marcia Blenko (2010), leader of Bain & Company's Global Organization Practice, explained how decision-making is the key driver of organizational performance. She explains that there are four fundamental keys to effective decision-making.

First is quality (Blenko, 2010). The fact is that not every decision will be high quality decisions. Fortunately, if we analyze a decision and realize that it was the wrong one, we can alter that decision. I wish that the government would follow this concept. I remember when I was stationed at Ft. Campbell we were supposed to get a new commissary (grocery store). The new site was selected and construction began. As time ticked along, it was discovered that the build site was completely unsuitable and the project was a total disaster. Instead of selecting a new site, DeCA (Defense Commissary Association) leadership could not accept the sunk cost so dumped millions more into altering the site to make it suitable. In the end, it cost $24 million - $19 million over the original budget – and over 3 years to build a new commissary. Think about the quality of that decision! If that wasn’t a government agency, do you think any organization could really recover from such a blunder? That is why we have to focus on making the right quality decision.

Next is speed (Blenko, 2010). We, as leaders, shouldn’t be too quick to rush into our decisions but neither can we delay too long. When we delay, we remain static. We must take the information available then act. Remember, we are focusing on quality as well and we want to make the right decision the first time but we can always alter those decisions if needed. It isn’t quite like jumping out of a plane where there is no turning back. Think of it more like beginning a trip. We set off in the direction that we want to go and, if needed, can alter the course. However, if we don’t even being the journey, we will never get there.

The third and fourth factors to decision-making are yield and effort (Blenko, 2010). Yield refers to the desired result. This shouldn’t be confused with quality. Think of quality as “is this the right decision?” and yield is “are we getting the result that we want?”. Effort goes hand-in-hand with yield in that is focuses on the consumption of resources. If not enough effort is used, the yield will not be sufficient. However, it is possible that so much effort is required to achieve the needed yield that leaders may need to reevaluate the quality.

In a perfect world, it sounds like decision-making would be simple. However, we don’t live in a perfect world. There are a myriad of obstacles to effective decisions (Blenko, 2010). First, we have to consider what our competition is doing. This may rush us to decisions or may cause us to pause and evaluate their results thus leaving us in a static state too long. However, most of the obstacles are internal. Obolensky (2014) noted that complexity within organizations leads to a state of polyarchy. This means that emerging leaders and decision-makers exist at all levels and if the right information does not reach them due to communication with the organization, quality decisions can and will be affected. However, probably the primary obstacle is considering the culture of the organization itself (Brown, 2011). When decisions that are made that contradict the organizational culture, even if it is an “effective” decision, it will not be accepted and effort to implement may outweigh the benefit.

When I was selected for Army recruiting duty, I had to take a personality inventory called The Attentional and Interpersonal Style (TAIS) Inventory. Every couple of years, we have the opportunity to take the inventory again to see how we have changed (if at all). I have taken the inventory four times now and my results have been fairly consistent. (I just took a similar management assessment inventory for this class. The results for the TAIS are a little more in depth but my results were still very similar.) One of the purposes of the TAIS is to allow us, as leaders, to understand our own strengths and weakness when it comes to the way that we relate with others and lead our teams. One of my strengths is in decision-making. I just need basic information to reach a decision and am swift. However, one of my weaknesses is that I have a very low tolerance for those that cannot understand the why of the decision even after it has been broken down. But to me, that why is something that Blenko (2010) may have overlooked in her list. When we communicate why we do what we do and not just how/what we hope to achieve, there is a higher propensity for buy-in from other members of the organization.

Dr. Joe Arvai (2014) teaches decision-making at the University of Calgary. He also provided some amazing advice on decision-making that applies both on the personal and professional level. First, we must account for values in our decision-making. He described our decisions as architecture versus archeology. In other words, we don’t simply uncover our preferences during the decision-making process but rather we use know clues to construct our decision. Furthermore – and this is the most important consideration for any decision, large or small, personal or professional – we must consider the big picture. Even our short-term decisions must support our long-term goals.

Bearing all of this in mind, how do you think that we can apply it where we are in our personal and professional lives right now? For me, I take comfort in knowing that it is okay to make the wrong decision. What I can’t do is remain static.


(Note: The Obolensky references were from the material from a previous class. As I near the completion of my degree, I am continually intrigued by the interlocking web of information that is formed. Everything that we learn is related and the material for each course complements the other courses. Fascinating.)



Arvai, J. [TEDx Talks]. (2014, December 8). How to Make Better Decisions [Video file]. Retrieved from https://www.youtube.com/watch?v=NQ7SAcFp4so

Brown, D. R. (2011). An Experimental Approach to Organizational Development (8th ed.). Upper Saddle River, NJ: Prentice Hall.

Blenko, M. [Harvard Business Review]. (2010, October 13). How Companies Can Make Better Decisions, Faster [Video file]. Retrieved from https://www.youtube.com/watch?v=pbxpg6D4Hk8


Obolensky, N. (2014). Complex Adaptive Leadership: Embracing Paradox and Uncertainty (2nd ed.). Farnham: Gower.

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