Monday, July 4, 2016

A520.5.3RB_LeeDarrell - Forrester's Empowerment

Last week, we discussed motivation of employees within an organization. One motivator that was discussed was empowerment. However, empowerment, though motivational, is different from influencing others. “Empowerment means providing freedom for people to successfully do what they want to do, rather than getting them to do what you want them to do” (Whetten & Cameron, 2016, p. 366). Through empowerment, managers are able to delegate tasks and subordinates are free to operate in the way that they feel is best to complete the given tasks.

There are five core dimensions of empowerment (Whetten and Cameron, 2016). They are self-efficacy, self-determination, personal consequence, meaning, and trust. Though it may have been worded slightly different, these same dimensions were revealed in almost every article that I researched this week over the concept of successful empowerment. For example, Matsudaira (2016) focuses on the concept of empowerment through self-efficacy (a sense of competence) through extensive task training. Others focused on other dimensions such as Webb’s discussion on both empowerment through personal consequences (“ownership” of the task) and meaning (2002).

For this particular blog, we were given an article to review and asked to compare and contrast it to the concepts discussed in our weekly reading. The author is Russ Forrester who is an organizational psychologist who studies teams and nontraditional organizational patters. The article is titled “Empowerment: Rejuvenating a potent idea” (see reference below). Though the concepts that he discusses are similar to what is found in our weekly reading, he actually takes a unique approach and begins by first outlining what doesn’t work with empowerment.

Russ Forrester begins with a unique idea of why empowerment often fails. When subordinate employees are delegated power, they are usually not compensated for the new responsibilities. Their pay doesn’t increase nor does their position within the organization. They often don’t receive any added benefit for the increased responsibility. He states:
            Suddenly, their work lives have been enriched by time-consuming duties of           administration, decision making, and coordination. They are not given any more time to     carry out what had been considered more demanding functions that made up someone          else’s better-paid, full time job (Forrester, 2002, p. 68).
This type of “empowerment” often leaves employees feeling overwhelmed and under-valued.

The next “short circuit” to empowerment that Forrester discusses has to do with the psychological aspect of empowerment. The psychological concept assumes that empowered employees will be motivated and have feelings of self-efficacy. “Proponents of the psychological approach expect that empowered employees will find the work intrinsically rewarding and will attack with a verve that would not otherwise be attained” (2002, p. 69). However, as you can imagine, we are not all motivated by the same things. Some people crave competition whereas others are passive. Some act on logic whereas others act on emotion. Not every employee will react the same to the power that they are given. That is a perfect segue to his next point, as well. There is no “one-size fits all” for empowering employees. Many organizations fear that they will create dissention amongst employees by empowering some and not others. It is almost as if they fear hurting the feelings of those not empowered. They don’t want to create an “us vs. them” environment. Though it is good to try to maintain the peace within the organization, “empowerment programs more often fail because they fail to differentiate among employees” (Forrester, 2002, p. 70). Some employees are just better equipped to handle power than others. Being indiscriminate with empowerment is counterproductive. When power is given, the recipient’s motivation and ability must be taken into account.

Forrester continues his discussion of why empowerment fails with what he considers to be the most common mistake made by organizations looking to empower employees – not considering what they are asking the middle managers to do. As a mid-level manager myself, I can surely relate to this. “Many top executives seem to believe that managers and supervisors who have been exercising the most power will, at the declaration of an empowerment program, readily pass that power on” (Forrester, 2002, p. 70). As a mid-level manager, when this happens, I often wonder what my role is then. If those above me are empowering those subordinate to me, where do I fit into the picture? I was my subordinates to be empowered but, as their manager, should I not be the one to delegate as I see fit? When those above us empower those below us, they are actually doing the opposite of empowerment to us. They just took the power away from us.

The next mistake often made with empowerment is a piecemeal approach. Forrester presents several examples of failed empowerment programs where positive empowerment actions were implemented but the larger system wasn’t adjusted to account for the new empowerment program. I was just watching an episode of “The Office” (the NBC mockumentary) and saw a perfect example of this. In the episode, the staff are all told that their role is to support the salesmen and the salesmen are empowered to run their operations as they see fit. When this happens, everything begins to fall apart in a hilarious way. Though just a fictional situation, it is actually a very real scenario that could happen in any organization. The sales staff was empowered but the larger system wasn’t addressed. Nothing else changed in the office to adjust to their autonomy. (Though the show is hilarious, it is interesting to watch it through the lens of a leadership and management grad student. It’s amazing how much you can actually learn from it!)

The final shortcoming of empowerment discussed by Forrester is the distortion of accountability. This, to me, was the most interesting point and I have never considered it before now. Those at the very top of the organization have the most accountability. The more power you have, the more accountability comes with the role. If the decisions and actions made by top executives fail, the entire organization can cease to exist. In the case of business, this can cost thousands of jobs and millions of dollars to shareholders. However, what happens at the very bottom to the person with the least power if they fail? Consider someone that works in sales. What happens if they fail? The consequences of their failure are far less. Where this becomes an issue is when empowerment occurs but accountability doesn’t increase. I started considering how this relates to my work as a center leader for an Army recruiting center. If I fail at my job, my center may fail to complete our mission requirements. However, if I empower our most junior recruiter and he fails, his accountability hasn’t necessarily been increased. He is in a much more forgiving place. With empowerment, we, as managers and leaders, need to consider the power-accountability balance.

I greatly appreciate the insight and perspective of Dr. Forrester since he outlined not just how to empower those under us but also how to recognize how empowerment fails.  



Forrester, R. (2002). Empowerment: Rejuvenating a potent idea. Measuring Business Excellence, 6(2), 68. doi:10.1108/mbe.2002.26706baf.006

Matsudaira, K. (2016). Delegation as art. New York: ACM. doi:10.1145/2890772

Webb, R. (2002). Delegation: Burden or empowerment? Education 3-13, 30(3), 35-41.                         doi:10.1080/03004270285200331


Whetten, D. A., & Cameron, K. S. (2016). Developing management skills (9th ed.). Boston, MA:             Pearson.

No comments:

Post a Comment