Friday, August 12, 2016

A521.1.4RB_LeeDarrell - Stories Within Your Organization


I have just enrolled in a new class. This one is called "Leadership Communication". Whereas my last class focused on the managerial side of leadership, this one will focus less on the "doing" and more on the "being" of leadership. In order for a leader to inspire others, they must be able to effectively communicate.

This first week has focused on the art of storytelling. When I think of storytelling from a leadership/inspiration perspective, I always think of two things: pastors and motivational speakers. They are often one in the same. I have never truly considered how stories play into leadership roles in other organizations though so this is new territory for me. I have never held a professional job outside of the military. For this week's blog, I have been tasked with describing a common story in my organization and discuss the implications that it has on my organization. My current organization (other than just saying "the Army") is the United States Army Recruiting Command (USAREC). I actually just had to go have a discussion with my former boss and ask what common story we have here amongst recruiters. What we came up with is more of a misconception than a story. There is a public perception that Army recruiters lie. Though that isn't a story, it led to an interesting train of thoughts. (By the way, it may have been the case in the past that recruiters did lie to applicants in order to sell the Army but that changed several years ago. We are on organization with deeply rooted pride and integrity and we have watchdog programs that prevent that.)  

A common "story" that we tell within the organization is probably one that is told in just about every organization. We all (or most of us, at least) love to tell our big fish stories. We always seem to try to outdo one another with our stories of bravery and adversity. We always try to talk about how awesome we are when it comes to places we've visited, people we have met, recognition we have received, marksmanship scores, physical fitness records, etc. So maybe our common story is a lie after all. This doesn't mean that we lie to applicants. It means that we lie to one another. What I have observed this doing within our organization is building what I would describe as a friendly competition. These big fish stories motivate us to be seen - to actually be observed - outdoing those that tell them. For example, when my coworker claims that he can run the Central Park Loop in 45 minutes, I want to show him that I can do it in 44:59. When someone says that they are going to write four contracts this month, we are inspired to write five. These little white lies that are so common here in my office actually have a positive effect on our work ethic and advances the production of our center. But you have to stop and ask - if it is okay for us to tell this white lies to ourselves, is it actually okay to tell them to those outside of the organization? This is now actually a common question on job interviews. The answer, not surprisingly, is that though white lies and tall tales are okay within the context of day to day operations within an organization, they violate trust with clients. The only acceptable response to dealing with those outside of the organization is complete transparency (Pelczarski, 2014).

When dealing with those outside of the organization, there is a very appropriate place, however, for these stories. It isn't with telling them, though. It is with receiving them. We need to be willing to actively listen and accept the stories (the white lies) of those outside of our organization. We have an obligation to interpret them for what they are and extrapolate their needs from what they tell us. "Our natural empathy and avidity for stories ensure that throughout the organization, listeners are ready to give these a sympathetic hearing" (Gorry & Westbrook, 2011, p 577). By actively listening to and accepting the stories of our customers, Gorry and Westbrook point out that we are able to show them that we are actually attentive to their needs.

I am curious what stories may circulate around other organizations. I am sure that there are recruiting centers within USAREC that have common stories other than just white lies. Maybe that is just the culture here. But even with that, though I may not have directly answered the question posed for this blog assignment, I believe that I have at least acted within the spirit of the assignment. Think about it for yourselves, though. Do you see big fish tales as being something that can motivate those within your work center?



Gorry, G. A., & Westbrook, R. A. (2011). Can you hear me now? learning from customer stories Elsevier Inc. doi:10.1016/j.bushor.2011.08.002


Pelczarski, K. (2014). Responding to tough interview questions. Park Ridge: Society of Tribologists and Lubrication Engineers.

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