Saturday, December 17, 2016

A632.9.3.RB_LeeDarrell - Role of Emotion in Decision Making


Here it is – my final blog before the holiday break! I would like to wish each of you the warmest and happiest of holiday seasons and specifically a very merry Christmas!

In a speech at Stanford University, Professor Baba Shiv discussed the role that emotion plays in the decision making process (Stanford, 2011). He argues that emotion is crucial in resolving decision conflicts. Historically speaking, many experts treat over-confidence as a pitfall as it tends to lead to information biases. Professor Shiv, however, counters that with three major points. First, he argues that passion is persuasive. Second, confidence is contagious. Third and most important, there is a great extraction of utility from experiences when coupled with confidence. In addition to these three benefits, he also notes that “emotion is what leads decisions with conviction” (1:09). Confidence, therefore, allows decision makers to act swiftly and firmly.

As a recruiter for the Army, part of what I do is guide young men and women through a life-altering decision. Though the decision is theirs to make, I, too, once made the same decision to enlist into the U.S. Army. When I counsel these young men and women on their options, confidence is absolutely essential. Professor Shiv’s three points fit perfectly with my interviews. First, my confidence in my own decision leads to a great passion with my discussion with my applicants. When they see this passion in me – a real fire – they are persuaded that it is the right decision. (As a side note, if it is clear that the Army is not a good fit for an individual, I am very forward with them. However, I do believe that most people that walk into my office can benefit in some way from service.) My confidence in my own success also leads them to see that they, too, can be successful and they catch that same drive. But, hitting on the third point, I extract the utility from the experience only because it is genuine. Yes, there have been many trials but my confidence in my own enlistment and service experience causes me to highlight the positive! Service in the Army has been one of the greatest thrills of my life to this point which is why I have been successful as a recruiter.

Of course, I have not been so confident in every decision that I have made in my life. A few years back, I made a calculated decision to broaden my horizons a little. I grew up in a house full of music and decided that I wanted to learn to emulate my mother and learn to play the piano. However, I had serious doubts about my ability to complete the undertaking at the time. After about three months of self-deliberation, I made the decision to go ahead and take the plunge. I spent about $4,500 on a brand new piano and found a local piano teacher. I thought that I could convince myself that if I just made the investment that I would gain a sincere desire to learn how to play. After a couple of months, though, I still had serious doubts about if I made the right decision. I didn’t have a passion for the instrument and I didn’t really think that I would ever be able to actually master the beast. Every time I would look at that piano, a pure sense of dread fell over me because I didn’t believe that I could actually do it. After a couple of years of having the piano, I was only on what I would consider to be an amateur level. Fortunately, an amazing opportunity eventually presented itself in where our church was looking for a new piano so I just donated it. (Oddly enough, I am now at the point to where I have a true desire to learn how to master the piano and I have been through so much in my life that it seems like it would be a piece of cake now. When I retire in a year and a half, I have firmly decided to invest in a nice keyboard and take lessons. I have the confidence now that I lacked before.)
As I reflect on some of the other decisions that I have made both professional and personally, I can see where I made decisions with confidence and where I lacked confidence. Honestly, there have been times that I lacked confidence, though, but I was able to at least “fake it until I made it”. Even a false confidence can be contagious.


[Stanford]. (2011, November 7). Brain Research at Stanford: Decision Making. [Video file].

            Retrieved from https://www.youtube.com/watch?v=WRKfl4owWKc

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